The latest innovation from Carvel® offers an everyday dessert for everyone and all ages.
ATLANTA (April 13, 2017) – Carvel is adding to its popular retail line of ice cream cakes with the launch of its Carvel Ice Cream Cookie Cake. The new, original treat is a first at grocery and combines two classic, American favorite desserts – vanilla ice cream sandwiches and chocolate chip cookie cakes – to create the ultimate, sharable indulgence for families and friends. Complete with Carvel’s famous crunchies around the outside, the new cake resembles a giant cookie ice cream sandwich that is made to serve a group.
The Carvel Ice Cream Cookie Cake is the perfect treat to celebrate every occasion or no occasion at all. The delightful dessert is now available at select retail partners including Publix, Stop & Shop, Giant Landover, Giant Carlisle and ShopRite for a suggested retail price of $19.99. Serving up to 12 people, the Carvel Ice Cream Cookie Cake is a premium grab-and-go option for last-minute sweet-tooth cravings and can easily be personalized with a message on top for a celebration.
“Consumer demand for unique and delicious sweet treats is growing and so is Carvel,” said Kat Cole, group president, global, multi-channel division for FOCUS Brands (Carvel’s parent company). “People don’t want to wait for a special occasion to treat themselves. The Carvel Ice Cream Cookie Cake is a combination of nostalgic favorites, but a first-of-its-kind product innovation at the grocery, while having the convenient, shareable, ‘serve anytime’ qualities consumers are seeking.”
Carvel worked on the development and manufacturing of the Carvel Ice Cream Cookie Cake with long-time partner, Rich Products Corporation, a leading supplier and solutions provider to the foodservice, in-store bakery and retail marketplaces. In addition to new product development, the duo also introduced a new look for its full portfolio of iconic cakes in the grocery with a vibrant, contemporary design updated with the refreshed Carvel® logo. The new packaging for all SKUs is in grocery stores now.
For more details on the Carvel Ice Cream Cookie Cake and to see the full offering of Carvel Ice Cream Cakes available in grocery retail stores, visit iloveicecreamcakes.com and use the product locator to find where cakes are sold. To stay connected to all things Carvel, follow the brand on Twitter and Instagram at @CarvelIceCream, like it on Facebook at www. facebook.com/CarvelIceCream, or visit Carvel.com.
About Carvel Ice Cream
The United States’ first retail ice cream franchise, Carvel Ice Cream has become one of the best-loved and most recognized names in its industry. The company is a leading provider of premium soft ice cream and hand dipped ice cream products, as well as uniquely shaped ice cream cakes, including its signature Fudgie the Whale® and Cookie Puss® cakes. Atlanta-based Carvel currently operates over 400 franchised and food service locations. Visit www.carvel.com for more information, follow us on Twitter @CarvelIceCream or become a fan at http://facebook.com/CarvelIceCream
About Rich’s
Rich Products Corporation is a family-owned, global food company defined by innovation and renowned for imagining what’s possible. With more than 4,000 products found in kitchens and bakeries around the world, Rich’s continues to expand within the global marketplace across six continents. As a leading, worldwide supplier to the foodservice, in-store bakery and deli, and retail marketplaces, Rich’s is regarded throughout the industry for its food ingenuity and commitment to customer solutions that set the standards for quality and convenience. Its strong global presence in more than 100 countries is characterized by a variety of delicious products that satisfy unique local preferences and are specifically customized for each region. Rich’s posts annual sales of $3.6 billion and employs more than 10,000 associates around the world.
Additional company information can be found online (richs.com), on Facebook (Rich Products), on LinkedIn (Rich Products Corporation) and via Twitter (@RichProducts).
Media Contact
Ashley Aberbach
Finn Partners for Carvel
ashley@finnpartners.com
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