The latest cakes from Carvel have more crunchies than ever before, in a variety of new flavors

 ATLANTA (June 26, 2018) – Carvel, the makers of America’s #1 selling Ice Cream Cake, is thrilled to announce the debut of its newest product, Ice Cream Crunchie Cakes, available now in select grocery stores. Devoted fans are enamored with the brand’s mouthwatering ice cream and iconic chocolate crunchies. Now, Carvel® lovers are in for a real treat, as their local grocery stores will have their favorite cakes covered with crunchies and bursting with fun flavors.

The new Ice Cream Crunchie Cakes are available in four varieties including chocolate and strawberry, plus limited edition mint and orange. Ice Cream Crunchie Cakes have crunchies layered on the inside, as well as on the top and sides of the cake to ensure extra tastiness and crunch! The round cake serves up to six people and is available at select retailers including ShopRite®, Publix®, Giant Eagle®, Food Lion®, BJ’s® Wholesale Club and Harris Teeter® for a suggested retail price of $11.99.

“Carvel is famous for its legendary crunchies, so we’re excited to be able to bring the new Ice Cream Crunchie Cakes to fans across the country,” said Dave Mikita, president of Global Channels, FOCUS Brands. “There doesn’t need to be a birthday or holiday happening in order to enjoy one of these specialty cakes. The return of the warm weather – and pure deliciousness – is reason enough.”

 For more details on the Carvel® Ice Cream Crunchie Cakes, and to see the full offering of Carvel® Ice Cream Cakes available in grocery stores nationwide, visit iloveicecreamcakes.com and use the product locator to find where cakes are sold. To stay connected to all things Carvel, follow the brand on Twitter and Instagram at @CarvelIceCream, like it on Facebook at www. facebook.com/CarvelIceCream, or visit Carvel.com.

About Carvel

The United States’ first retail ice cream franchise, Carvel® has become one of the best-loved and most recognized names in its industry. The company is a leading provider of premium soft ice cream and hand dipped ice cream products, as well as uniquely shaped ice cream cakes, including its signature Fudgie the Whale® and Cookie Puss® cakes.  Atlanta-based Carvel currently operates over 350 franchised and food service locations. Visit www.carvel.com for more information, follow us on Twitter @CarvelIceCream or become a fan at http://facebook.com/CarvelIceCream

About Rich Products Corporation

Rich’s®, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, Rich’s products are used in homes, restaurants and bakeries around the world. Beyond great food, Rich’s customers also gain insights to help them stay competitive, no matter their size. The Rich’s portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $3.8 billion, Rich’s is a global leader with a focus on everything that family makes possible. Rich’s—Infinite Possibilities. One Family.

Learn more at Richs.com or join the conversation on Facebook, LinkedIn, Instagram and Twitter.

Media Contact

Nicole Arzoomanian

Finn Partners for Carvel

nicole.arzoomanian@finnpartners.com

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